Sunday 1 March 2009

Whitworths

Found this on my computer not long ago and thought it would be best good to put on here until I have compiled my next bunch of thoughts.... They are on the way!!

Whitworth's Limited
Orchard House
Irthlingborough
Wellingborough
Northants
NN9 5DB


Dear Sir or Madam,

I was at work the other day when I had a brainwave I thought you may be interested in hearing. Working in a supermarket I saw your 'Craisins' on sale not long ago and this got me thinking about other dried fruit combo ideas that have yet to be exploited. I feel there is a gaping hole in the market for things like this so I got my thinking cap on.

We've all heard about sweet and sour but what about sweet and salty? This led me to come up with my idea for 'Salt-anas'. Simply standard sultanas rolled in delicious salt. I set about trying the idea myself, but my attempts - and excuse the pun - were fruitless. I decided I needed professional help. From my research i deduced that the sultanas will first need to be rolled in some kind of fixant in order for the salt to gain enough purchase to the fruit.

After the runaway success of 'Craisins' I feel this idea could be a splendid little earner, and the opportunity to get in first on this area of the market. I also hasten to add that all the sodium based hype in the media at the moment has paved the way for this snack. I hope you find my idea and my research helpful., and await your response.

Yours faithfully,

Kenny Baxter.

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